»Creativity is not the finding of a thing, but the making something out of it after it is found...«
Inspired by market trends and consumer behaviour, I love exploring fresh ideas and seeking out new opportunities to deliver consumer driven innovation. Working with colleagues to generate and deliver value-added propositions to the market place has underpinned the last ten years of my career. As a former lecturer in Marketing and Sensory Analysis, I still enjoy great relationships with my professorial colleagues and have co-authored several papers en route to my University of Rennes Ph.D. on trends and tools in sensory driven innovation in the food industry.
Working with partners from academic, design and business worlds – I find ideas and inspiration in the ordinary AND the extraordinary. Building on a foundation of Sensory Insights and Consumer Research, the opportunity to explore and understand trends, analyse consumer meaning and drive motivations never loses its appeal…
Marketing in all its many dimensions continues to provide creative stimuli and routes to innovative concepts and creative solutions to consumer challenges. My current role at MARS generates value at the creative interface of R&D and Marketing – breakthrough concepts are born when hard-core product innovation meets hard-core consumer insights! Working at the front end of innovation I bring new social media approaches to consumer exploration and trend analysis. Inspired by fresh ideas and challenges, I always enjoy connecting with like-minded professionals and fellow explorers!
ISI GMBH |
»Dag is one of those very rare people, who's genuinely curious about how the world works, how people tick and is brave enough to embrace the adventure of finding out. He's also delightful to work with which always makes it a real pleasure.«
»The most inspiring and visionary guy I've met so far. Besides having a special talent as a presenter, Dr. Piper gets to have 300 people listening to his talks enthusiastically and without sleep for a minute. This is really to be outside of the box and listen to their theories is like being near to a genius.«
»Dag brings a powerful combination of curiosity and creativity to everything he does - a curiosity that fuels learning, knowledge sharing and relationship building; a creativity that knows no bounds, relishes complex challenges and delivers executable solutions. I always find our interactions to be inspiring, satisfying and energising - and I see Dag do this with other people all the time, it is his inherent character and powerful strength. If you've got a creative consumer focused challenge to address, share it with Dag and you're sure to be pleased that you did! «
»Dag is one of the few smartest and most reliable trendexperts in german industry I know. I asked him to join the advisory board of forward2business-thinktank because of his broad knowlegde about future of global food, taste and beverage markets. And by the way ... he is a wonderful person.«
Sven Gabor Janszky
»Dag is a passionate fountain of incisive consumer insights overflowing with creative energy and curiosity about the world we live in that makes all encounters with him a real delight... Enjoy without moderation!«
»Dr. Dag Piper is one of the most inspiring people I met in business: His state of the art knowledge and scientific background in the field of sensory research is unrivaled. Paired with a great network and creativity, Dag is always good for the innovative and probably best solution when it comes to e.g. sensory research, consumer research and innovation. By actively building his broad network, Dag truly lives up to the spirit and effectiveness of Open Innovation. I really enjoy his great drive for results, outside-the-box thinking as well as his open and positive personality.«